Google’s answer to Facebook was launched this week, with the release of Google+ Pages for organizations. The question is, what does this mean for recruitment?
First, we need to look at the size of Google+’s current network. While Google + grew rapidly in its first few months, there are now reports of users deserting it.
With the release of Pages for business, will this turn the tide for Google?
Secondly, the question is how can businesses use Google +. The following functions are at the core of Google:
1. ‘Circles’: Groups of followers
2. ‘Hangouts’: Start realtime face to Face video chats. Can be used for webcasts, discussion panels, etc.
3. +1 Buttons: Sharing of content across the web (similar to the Facebook Like button) to encourage sharing.
4. Ripples: Track a post’s progression and connect with users (Experimental / Beta feature)
5. Analytics: Integration with Google Analytics to evaluate your social recruiting efforts on Google+
Using this functionality, companies can use Google+ to share different information with different groups e.g. graduates to facilitate tailored messaging. They can also use it to research and source candidates and even set up interviews over the internet.
Google+ also has another benefit – it can help with getting your organisation higher on the natural search rankings. Research has shown that Google is now factoring whether or not you have a Google+ account and how you are connected, which can possibly affect your search engine results positively.
With the release of Google+ Pages for business, we are likely to see reports of increased traffic to Google+ again as businesses stake their claims. The first step in taking advantage of Google+ is to claim your page. The applications for recruitment are likely to emerge more strongly over the coming weeks and months.