The latest “World map of social networks” (http://vincos.it/world-map-of-social-networks/) produced by Vincenzo Cosenza using December 2012 data shows that Facebook is now truly THE leading social media with more than 1 billion users and market leadership in 127 countries. Whilst some are questioning whether or not it can sustain its dominance with Google+ trying to grow and also with questions about its strategies for generating revenues, there is no doubt that Facebook is a force to be reckoned with and particularly interesting for our clients who frequently recruit across multiple countries – particularly when they have limited funds but a desire for broad reach and visibility.
Facebook offers multiple advertising opportunities as well as ways to truly connect with and engage your target audience. Given its reach across such a broad geography and targeting opportunities, it is worth exploring as a channel. Whilst many think of Facebook as a place to go for social experiences whilst LinkedIn offers a better platform for professional i.e. job hunting connections, we still believe that for certain target audiences the situation is not so black and white.