Author Archives: Julia Levy

The role of Social vs Search Marketing in Recruitment Communications

At Terra Firma, we often find ourselves talking about Search Marketing when giving an introduction to Social Media Marketing in Recruitment Communications.  We came across a great infographic recently which offers a good high level overview of the role of … Continue reading

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What multi-tasking consumers mean for your recruitment communications strategy

A recent emarketer study of consumers’ use of different media brings into sharp relief the fact that more of us are increasingly multi-tasking across multiple channels. This chart also highlights the small amount of time that is being spent on … Continue reading

Posted in Social Media | Leave a comment

New infographic offers great framework for developing social media recruiting strategy

We recently spotted this infographic created by Fred Cavazza which gives an up to date overview for social media in 2012. We like this because it starts connecting the type of engagement with the platform and technology. Also, by clustering … Continue reading

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Mobile and Facebook coming together in Africa – potential for recruitment…?

We have been talking to clients about the potential of mobile to connect with candidates in Africa where internet infrastructure is often poor but mobile phones are hugely popular.  We’ve also had great results helping clients recruit in Africa using … Continue reading

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Reaching the 7 Billion: Using mobile to create global social engagement.

I attended a fascinating event as part of Social Media Week last night:  With almost 7 Billion mobile internet users, mobile technology is now all pervasive – far exceeding other ways to connect and offering huge potential – both in … Continue reading

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Social Media Week – what can celebrities teach recruiters about using social media?

Social Media Week is happening this week – dozens of events in cities around the world all focused on the innovations in social media and what it means for business and individuals. The first event I attended was entitled Social … Continue reading

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Great infographic on the role of Facebook in recuiting

Just saw a fantastic infographic about the power of Facebook as a recruiting tool. The data are probably quite US centric looking at the sources, but we have had significant success using Facebook in countries which are not such evident … Continue reading

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Manage your interviews with online scheduling tools

On our online travels, we come across useful tools and ideas might be of use to our clients and others.  We are always keen both to share these ideas and also to learn more about other resources.  A good example … Continue reading

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Google Plus – now I have it I can start exploring…

I just got my invitation to sign up for Google+ twelve days after launch. I am looking forward to exploring what it means for recruitment communications – and for my own ways of working. Interestingly, Google has asked companies not … Continue reading

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Social Recruiting with EPSO

Here is a video of Julia, our head of Strategy and Solutions at Terra Firma, speaking alongside Huw Davies from EPSO (The European Personnel Selection Office) about the state of social media recruiting: its effectiveness in today’s digital age and … Continue reading

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