Category Archives: SEO / PPC

The role of Social vs Search Marketing in Recruitment Communications

At Terra Firma, we often find ourselves talking about Search Marketing when giving an introduction to Social Media Marketing in Recruitment Communications.  We came across a great infographic recently which offers a good high level overview of the role of … Continue reading

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SEO is still very relevant to your recruitment communications strategy

As social media and mobile recruiting grow stronger by the day, we shouldn’t rest on our laurels and forget about the basics of digital communications. Search engine optimisation (or SEO for short) is the process of ensuring that your website … Continue reading

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