Financial Times & Terra Firma Associates Survey

LONDON: 25 NOVEMBER 2009: The Financial Times and Terra Firma Associates have undertaken a unique piece of research to understand FT readers’ perceptions of the International Public Sector.

The survey offers a rare insight into the views of the FT’s highly educated and qualified audience about this unique sector. This will enable organisations to gauge perceptions of their standing and reputation in the market and to understand the motivators for candidates when considering a possible career move. 

Key findings include the decisional drivers such as the importance of a sense of purpose when considering work in the public sector (50%) and a willingness to relocate for the right job and the right employer (84%). As expected, salary remains one of the top decisional drivers.  However, other top drivers are the nature of the role and the reputation of the employer – which offer important levers for International Public Sector recruiters.

The survey also provides solid evidence-based findings which can help the recruitment and communications departments at international banks, finance and professional services employers position their organisations as a global employer of choice. 

Inspired by the survey’s findings, the Financial Times will publish a ‘Working in the International Public Sector” editorial feature in the Executive Appointments supplement on 10 December 2009.

Fernando de Benavides, Terra Firma Associates’ Managing Director commented:
“Identifying meaningful trends and habits in international recruitment is a key challenge facing our clients. We believe that this survey provides highly relevant findings to many of the organisations looking at a global level for their next ideal candidate.”

Rebecca Grist, Financial Times Recruitment Solutions, Head of Agency Sales added:
“The Financial Times senior executive global audience is the perfect platform to gauge reader perceptions in this sector and the report will provide an invaluable insight into working in the international public sector.”

About Financial Times Recruitment Solutions 
FT Recruitment Solutions provides access to the world’s finest talent through a multimedia platform and global approach for C-suite, business leader, accountancy, banking and finance and interim roles. 

FT Executive Appointments reaches 1.3m readers in 5 global editions every week and our leading global job board exec-appointments.com, has 208,466 unique users (ABCe October 2008) and 290,000+ registered users: 43% are at director/C-suite level, 92% are AB professionals and their average salary is £97,500 (NORAS 2009).

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. The newspaper has a readership of 1.3 million people worldwide and FT.com attracts 11.4 million unique users.

About Terra Firma Associates
Terrra Firma Associates is an international recruitment communications agency representing more than 65 clients globally. It is one of the leading service providers to the International Public Sector, working with some of the largest and best known organisations such as the European Union institutions, the United Nations Relief and Works Agency (UNRWA), the European Bank for Reconstruction and Development (the EBRD), the International Finance Corporation (World Bank) and the Organisation for Economic Cooperation and Development (OECD). Their client base stretches from Asia to the USA, from Scandinavia to South Africa.

Every year, Terra Firma works with more than 200 media and manages recruitment advertising campaigns for its clients in over 100 countries. Its multilingual and multicultural team regularly works in more than 10 languages, operating across cultures and time zones, delivering complex and time sensitive campaigns across the planet.

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